MARKET(ing)
AUDIT
Marketing Audit is similar to a financial audit to measure the performance of marketing activities both internally and externally. What is working? What went wrong? What is needed to improve the performance is analysed and recognised in detail.
Why does a company need a marketing audit?
- Finding unaddressed critical issues in marketing programs
- Measure the ROI (Know the sectors where the money is being lost)
- Know the market performance against the competitors
- Identify the opportunities
- Alignment of product, pricing, place, people, promotion and profit
What do we do as marketing auditors?
As a third-party auditor, we give a neutral, unbiased evaluation with no internal politics, emotions, or fear of consequences, because we bring objectivity, expertise, and credibility that internal teams usually cannot provide
With our multifaceted expertise, awareness of the latest trends and tools, and proven analytical models, we provide accurate analysis for informed decision-making and competitive advantages.
In other words, our marketing auditors are professionals, independent and provide evidence-based reports to the management.
How do we do a marketing audit?
With more than 25 years of experience in the domestic and international markets and expertise in all product segments, it has allowed us to become masters of research and analysis-driven data study and confidential benchmarking. Strategists and consultants to more than 50 companies and brands operating in domestic and international markets. We have a competitive advantage.
We use the following Market Fit tools to analyse and prepare the comprehensive report
- Physical Fit (Brand occupancy)
- Emotional Fit (mind and heart share)
- Rational Fit (Price and benefit values)
- Visual Fit (Sensory values)
- Creative Fit (Visual and intellectual appeal)
- Communication Fit (Connectivity)
- Supply Chain Fit (Products and logistics flow)
- Budget Fit (Financials)
- Management Fit (Value system & representation)
So.. What’s next?