RESEARCH
People Brand is an independent market research company for business, brand, product developments and consolidation. People Brand conducts comprehensive research and survey about brands that lives in consumers / customers’ life.
People’s affinity with a brand, confidentiality in making a buying decision, usage at will, attitude towards the brand and customer loyalty factors, distinctive yet innovative features and market activities of brands; and above all the brand that enhances the customer’s personality are analysed, measured and scored using advanced research tools and methodologies.
People brand measures the Mind share & Heart share among the customers / consumers including growth trend.
Qualitative research includes usage, attitude, brand loyalty, brand personality, growth trend and more
The market research, survey & analysis are executed using Maxvision MarketFit research tools & methodologies such as Physical fit, Visual fit, Emotional fit, Rational fit, Creative fit, Media fit, Communication fit & Budget fit
How its done
One to one interview with selected individuals from the predefined demographics to understand the brands that are living in their conscious and subconscious life covering entire life spectrum. The usage and attitude; desires and reality; buying power and financial limitations are discussed & realtime data are gathered and analysed. Trade inputs such as retail and wholesale data are also gathered and analysed to validate the volume and
Lakhs of samples are taken to analyse the customer sentiments, buying pattern, influencing factors and their expenditures
Considerable household spendings are influenced by emotional and social influences. People make decisions based on rational calculations to maximize their satisfaction. However, when connecting the psychology we can understand how men and women often act irrationally and spends due to cognitive biases, emotions, and social influences. Thus, People Brand integrates psychology with traditional methodology while gathering the data.
The micro moments are crucial for the brands to understand how the consumer preferences are shaped and decisions are made. Customers’ mind process such as “know moments; go moments; do moments and buy moments” are critically important for brands to address the right information quickly and efficiently which can significantly influence the consumer’s decision-making process and build stronger customer relationships.
Data gathering is carried out based on the determined objectives by using both inside-out and outside-in methodologies
Data, Analysis, Interpretation and Reports
Customer Insights
- Customer segments and their psychographics and demographics
- Customers buying behaviour and disposable income
- Customers satisfactory level with the brand and loyalty index
- Customers pain points and brands perception
- Emerging customers
Brand Health and Perception
- Awareness index among targeted and non targeted customer segments
- Brand perception in terms of quality, reliability and confidence
- Identification of brand with customer personality (living with brand)
- Brand interaction with the customers
- The flagship product of the brand (customer perspective)
Competitive Analysis
- Market position of the brand (among key competitors)
- Strength and weakness of the brand (customers & market perspective)
- Quality, reliability and trust differentiation (among key competing brands)
- Presence, Relevance & Performance (among key competitors)
- Supply chain flow (Channel Performance (Distribution, Wholesale & Retail)
Trends and Dynamics
- Brand and (or) Products growth trend (Area & Region)
- Demographic & Geographic opportunities (Region wise)
- Innovation and improvements (customers’ expectations)
- Consumer confidence (Purchasing power / Disposable income)
- Positive & Negative Influences (Micro Economics)
- Market risks (consumer behaviour & regional disturbances)
Digital and Social Media Insights
- Conversations & sentimental analysis (for and against)
- Influencers impact on brand and market
- Engagement & Contents analysis (Social Fit)
- Social presence index (among competitors)
recent activities:
Popular Restaurants – Dubai 2025
People Brand unveils the top restaurants in Dubai as part of its ongoing Market and Consumer Survey 2025.
This initiative aims to identify the brands that truly resonate with consumers — the ones they live with and choose to live by.
The research focuses on brand recognition from the customer’s perspective, highlighting those that are not only preferred but also deeply embedded in both their conscious and subconscious choices. The study involved one-on-one interviews with individuals from carefully selected demographics, capturing insights across the full spectrum of everyday life.
Below is a summary of the top restaurants in Dubai identified through this research.
Seafood consumption in Tamil Nadu, India
India ranks among the countries with low seafood consumption, averaging just 6 kg per person per year. This level of intake is disproportionately low, especially given the country’s extensive 7,500 km coastline rich in natural seafood resources—not to mention the widespread availability of freshwater fish throughout the interior regions.
A business and market research study conducted and aimed to understand the patterns of seafood consumption, consumer attitudes, and the key challenges facing the market and industry.
ISL brand outreach in South India
A qualitative research analysis to evaluate brand awareness and perception, focusing on sentiments, brand impression, perceived quality, reputation, value for money, purchase frequency, and likelihood of recommendation. The study also assessed the impact of the Kerala Blasters sponsorship and examined the influence of competitor brands on tradesmen and key purchase influencers.